<p class="" data-start="103" data-end="646">At Halftime Super Bowl 2025 Gloria Kendrick Lamar Jacket delivered a halftime performance that was as visually captivating as it was musically powerful. At the center of his ensemble was a custom-designed varsity leather jacket by Martine Rose, featuring bold red, white, and blue paneling with "GLORIA" emblazoned across the front. The word references the final track of his album <em data-start="470" data-end="475">GNX, while the back of the jacket proudly displayed "Compton" in tribute to Lamar&rsquo;s hometown. pgLang branding and sleek detailing added to the jacket&rsquo;s modern, stylized edge.



<p class="" data-start="648" data-end="1141">This wasn&rsquo;t just outerwear&mdash;it was a rich expression of Lamar&rsquo;s artistic identity and cultural pride. Embellished with phrases like "I Deserve It All" and "Peekaboo," along with &ldquo;G.National&rdquo; patches nodding to the Buick GNX he performed atop, the jacket embodied a mix of streetwear cool and personal symbolism. Merging fashion and storytelling, the Super Bowl 2025 &ldquo;Gloria&rdquo; jacket became an instant icon, cementing Kendrick&rsquo;s role as both a creative force in music and a tastemaker in fashion.